Choosing a Pre-Shopping Attitude
One of the elements of your shopping strategy should be the adoption of an attitude designed to help keep the salesperson off balance-and therefore not in control. He...
Ask to Have the Car Checked by "Car fax "
There is a national service available to dealers in a majority of states ,called "Car Fax." This is a service that car dealers can use ...
Dealership Ploys and Your Countertactics
The following chapter describes a number of dealership ploys, devices, and games designed to control the sale and extract the maximum amount of profit. Here a...
Advantage : Woman
One of the little-known facts about the car business is that, according to several research sources, 50 percent of all cars are purchased by women and that 80 percent of all car pur...
The Informed Auto Buyer
Salespeople identify essentially five different types of buyers. We are :adding a sixth buyer type to the list.
Cash buyers. These are people who pay cash for the vehic...
System Selling Beware of
System selling or "track selling" is a concept that some larger dealerships use to control the customer and squeeze as much profit as possible out of every deal.Som...
Franchise Automobile Dealers
The major advantage of shopping the used-car lots of new-car dealers is that they frequently have the widest selection of low-mileage, latemodel used cars. If you decid...
Financing
Investigate your financing options. Call several banks, check with your credit union, and get quotes from the dealership you plan to shop first. Find out if they have any special rates. A d...
Qualifiying
One of the first steps in virtually any sales situation is for the seller to qualify the buyer. In car sales, the salesperson is looking for two types of information:
1. Vehicle-relat...
Buying from a private Owner
The strategy we're about to outline is designed to help you get the best deal possible from a private owner. This a fairly aggressive strategy and many people may not fe...
