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Advertising
Staying
Legal-Your Exposure, as a Seller
Don't lie. It could get you in trouble. While the laws will
differ from state to state, you can assume that if you say
that a car is in mint condition and it turns out to be a junker,
or if you claim that it hasn't been in an accident and it's
just come from the body shop, you could be liable for damages
brought by the buyer after the sale.
While used-car dealers have more stringent requirements, most
states recognize express warranties. These are the things
you say about the car in writing, in conversation with the
buyer, and things that you even imply.
When
to Run Your Ad
A general rule of thumb is to run an ad two clays in a row
toward the weekend. There are those who feel that Thursday
and Friday are good days because it gives the prospect an
opportunity to call and make an appointment
for the weekend. There are those who believe that Saturday
and Sunday are best because that's when people have time to
look at the classified ads. One way to assess the best time
in your market is to look at the number of ads for used cars
each day of the week.
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If
the car has been in an accident and repaired, don't,
lie about it. The buyer could come back and demand recourse
at some later date. Now, having said that, understand
that the burden of proof is on the buyer. He or she
has to prove that you said something untrue while showing
them the car. If you lied in your ad, it will be easier
to prove. The main thing is to be that which you'd like
a used-car salesman to be: honest. This
doesn't mean you have to point out the cut in the upholstery
on the backseat, or the stain on the headliner, or the
fact that the cassette player sometimes eats tapes.
But it does mean that you don't mislead the buyer in
a way that could lead to his buying your car based on
your word that you've never had any mechanical problems,
when in fact you know the transmission is about to fall
out. Finally, if you failed to disclose something that
you know represents a safety hazard and that would normally
be discovered by a mechanic during a general inspection,
you could be sued for either breach of contract or fraud
or even worse. Know that in today's environment, judges
tend to look at car sellers more negatively than they
do car buyers. Don't create problems for yourself.. |
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