If
You Know Their Rules ...
You Can Play Their Games
8.
Alternate Buying Strategies
Tactic
l. "l May Have Started Too tow"
If
you feel that for some reason your final offer may actually
be less than they can take-for whatever reason-and you're
inclined to raise your offer ... don't. This tactic is designed
to help you stay in control while forcing them to give you
their best price. At an appropriate point stand up and say
the following:
"I am prepared to buy and take delivery of a car like
the one ,you've showed me within, the next two days. And I
will buy a car within that time frame. However, I am looking
for the best possible deal. Maybe, as you have suggested,,
my offer is unrealistic. Therefore, after I leave, I would
appreciate your deciding what, is, in fact, the lowest price
that you'll accept for this car. While you're doing that,
I'm going to visit two or maybe three other dealerships and
give them the same opportunity.
Tactic
2. "Using the Fax"
Let's say that for one reason or another you'd like to do
business at a particular dealership. Maybe it's close to home
and you feel you'd get better service if you bought your car
there. However, you want to be sure that you've gotten the
best possible price. Here's one approach you might try:
Visit the dealership within three to four days of the end
of the month. Decide which car you'd like to buy and make
it clear that you intend to buy before the end of the month.
Ask the salesperson to give you the dealership's best price.
Write down the number and then using the MSRP sticker on the
window, write down everything-including the options-that is
included in the car. Tell the salesperson that you intend
to shop the price, but that you'll give him or her the last
shot at making you a deal.
|