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Alternate buying strategies
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If You Know Their Rules ...
You Can Play Their Games

8. Alternate Buying Strategies

Tactic l. "l May Have Started Too tow"

If you feel that for some reason your final offer may actually be less than they can take-for whatever reason-and you're inclined to raise your offer ... don't. This tactic is designed to help you stay in control while forcing them to give you their best price. At an appropriate point stand up and say the following:

"I am prepared to buy and take delivery of a car like the one ,you've showed me within, the next two days. And I will buy a car within that time frame. However, I am looking for the best possible deal. Maybe, as you have suggested,, my offer is unrealistic. Therefore, after I leave, I would appreciate your deciding what, is, in fact, the lowest price that you'll accept for this car. While you're doing that, I'm going to visit two or maybe three other dealerships and give them the same opportunity.


Tactic 2. "Using the Fax"

Let's say that for one reason or another you'd like to do business at a particular dealership. Maybe it's close to home and you feel you'd get better service if you bought your car there. However, you want to be sure that you've gotten the best possible price. Here's one approach you might try:

Visit the dealership within three to four days of the end of the month. Decide which car you'd like to buy and make it clear that you intend to buy before the end of the month. Ask the salesperson to give you the dealership's best price. Write down the number and then using the MSRP sticker on the window, write down everything-including the options-that is included in the car. Tell the salesperson that you intend to shop the price, but that you'll give him or her the last shot at making you a deal.

Like you, they will have one and only one opportunity to bid for my business. There will be no negotiation. If your price is competitive with theirs, I'll probably give you the, business because of the time you've invested with me. About Buying New CarsYou have my phone number, I hope to hear for you no later thall this evening. "
And with that, walk out. Chances are they will try to keep you there with more questions, but be resolute. Walk! If you agree to raise your bid at this time, you've opened the door for more "grinding" and sent a signal that says you can be "worked." In this case control is maintained by making them chase you ... at home.

Go home and call four or five other. dealers in the area. Ask for a salesperson and tell them that you must buy a car before the end of the month. Tell them it's for tax reasons or anything else you can think of. The key is to convince them that you're a buyer with cash that's burning a hole in your pocket. Tell the salesperson that you're going to fax him or her a description of the car you're looking for. Suggest that you could be flexible on the exterior and interior colors, but that basically the car you're describing in the fax is the car you want. Finally, tell the salesperson that you're giving them one and only one chance to bid for your business.

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