If
You Know Their Rules ...
You Can Play Their Games
Your countertactic
Understand that for the informed auto buyer, every day is
a "sale" day.
Control the Sale
As we've discussed, salespeople and dealerships have developed
any number of tactics designed to control the sale.
Your countertactic
There are any number of ways you can take control. One is
to utilize a diversion created by a "helper." Specifically
a second person who appears to be helping the buyer make a
purchase decision. When you and the friend walk in, make it
clear to the salesperson that the car, van, or truck is for
you and that you will make the decision. Prior to your visit,
instruct your friend to carry a pad and pencil and make notes.
The person should say virtually nothing to the salesperson.
However, occasionally they should lean over and whisper in
your ear as though imparting some useful strategic information.
In reality, it could be the time of day. The presence of the
"helper" and the whispers will drive the salesperson
crazy and leave you in control.
A
variation on this is for you to use a pad and make notes throughout
the presentation. This will bother the high-pressure salesperson
because it suggests that you are not being swept away by his
or her sales pitch and intend to analyze every aspect of the
deal closely.
Still another is the "broken record" routine. This
tactic is one in which you lay out the price you're willing
to pay and then just keep repeating it until you get your
way. Kids have been using this technique with their parents
for years.
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