If
You Know Their Rules ...
You Can Play Their Games
Your countertactic
Our advice is to be honest when asked this question. Let the
salesperson know your buying plans. However, make it clear
that you are not committed to buying at any one dealership
and that your final decision will depend on the price. Make
it very clear that you intend to shop to get the best price.
Keeping
You Off Price,
Most car sales training teaches the salesperson to sell
the car before discussing the price. This means that when
someone walks in and starts discussing the price, the salesperson
needs to get the conversation off the price and onto the
car. The theory is that if a salesperson can build your
enthusiasm for the car and present it as the answer to all
your driving needs, you are going to be easier to deal with
when it comes to the negotiation.
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