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If You Know Their Rules ...
You Can Play Their Games

Your countertactic
While you certainly want to know your monthly exposure, don't say yes to this question even if the number sounds good. Why? Because the seller may be quoting you the payment for a five-year finance program. Or he or she may be just testing to see if you're ready to buy at any price. Your best, answer is to respond with questions:

"How -many months are you quoting me?"
"What does that include? Taxes, transportation, title, r-eg2stratio n?"

Understand that when a customer tells a salesperson, "I'm looking for a payment in, the $,200 range," the smart salesperson will simply find the terms-48 months, 60 months, or even 72 months that will put you at that figure. Or they will quote you a number slightly above your range in hopes of splitting the difference and adding more profit to the deal.



The Boss Is the Enemy
One of the classic ploys is for the salesperson to tell you that he or she is on your side working against "the boss." The boss is presented as the bad guy who is out to squeeze customers for every last drop of profit. At the same time, he is depicted as someone who can be dealt with (if only you'll just "meet us halfway"). And lo and behold, it turns out that your sales rep is your new best friend and protector who is ready to fight the good fight on your behalf.

Yeah, right!
The only "bad guy"-or maybe a softer and kinder word is "adversary"-is you. You have the money and your unwillingness to okay the deal stands in the way of a nice commission. So why wouldn't you be the bad guy`?

Your countertactic
If you find that your salesperson has to make more than two trips back and forth to the "bad guy" to win approval for your deal, take control and short-circuit this charade. Tell the salesperson that if your deal is not approved on his or her next trip, you are going to leave.

Chances are this message will bring the manager out of his or her office to meet you. Remember, behind the handshake, the welcome, and the smile is someone who-more often than not-sees you as a checkbook. He or she will probably thank you for coming in and then go to some lengths to suggest that you look like a fair-minded person.

That will lead to a sob story about overhead and how unreasonable you are to ask the dealership to part with one of their cars at your price. The manager may even suggest that the real, real bad guy in this situation is "the dealer," who lives in a cave counting his money. Whatever the sales manager's ploy, listen for a while, and then say very calmly.

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