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If You Know Their Rules ...
You Can Play Their Games

"I appreciate that you want to make every dollar of profit that you can on your car. I expect that. But at the same time, we both know that this is a buyer's market. You have my offer and it is my last offer. If you'd like to sell me a car at that, price, I am. ready to sign a buyer's order right now. If you'd like to review my offer; you have my phone number. If you find It totally unacceptable, then I thank you for your time. "

At that point, stand up as though you're are the manager will ask you to sit down so make his case. Don't let him. Interrupt with:

"1 hope that, I've made my position clear. Now, unless we have a deal at my price, I don't want to waste any more of your time, and I'm sure you don't want to waste mine. "



If he continues to plead, shake hands with the salesperson and do the same with the manager and reiterate that they have your phone number should they change their mind. Then, just to add a little insult to injury, say: "What is the best way to 2334 Main Street?" which they will know is the address of their nearest competitor. Unless you've totally miscalculated, they will agree to your deal before you get out the door.

How might you miscalculate?
ready to leave. Chances that he can continue to
1. If you haven't done your homework and your price their costs, they probably won't accept your offer.
2. If the vehicle you're trying to buy is in such demand that the dealership can barely keep one in stock, they probably won't accept your offer because they feel confident that there's a buyer right behind you ready to pay full list .

Testing the Pain Threshold
Another ploy some car salespeople use-especially with buyers who are focused on the monthly payment and not the actual cost of the car-is to quote a monthly payment that the seller knows is out of the prospect's budget range. The salesperson will let the buyer suffer briefly and then offer to rework the deal, usually at great personal sacrifice to the dealership, to their commission, and all the orphans and widows he supports. The new figure will be just a little higher than the prospect had originally intended to pay. However, the second figure feels so much better than the first that the buyer jumps at the deal.
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