If
You Know Their Rules ...
You Can Play Their Games
But since you're here, why not let me take you for
a demo drive in our. . . " Or if the customer is back
for a second visit:
"Let's see if I can't get my guys to give you more for
your trade, " or "The boss is in a good mood today.
Maybe we can get him to bend a little more. "
Your countertactic
Be aware that most car salespeople are not in business to
make this or any other day "your lucky day." Unless
you have a truly unusual car, the chances of a salesperson
having a legitimate buyer are akin to the odds of winning
the lottery.
Time
Pressure
When it gets down to the wire, you'd be amazed at how many
contests, sales bargains, and "one time only prices"
come out of the woodwork as an enticement to make you commit
to buying a car. Sometimes salespeople will suggest that the
prices are going up next week-often they are.
Your
countertactic
Don't be taken in by any time-pressure ploy. Even if what
the salesperson says is legitimate, you should never make
a purchase decision in order to beat the clock.
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