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If You Know Their Rules ...
You Can Play Their Games

But since you're here, why not let me take you for a demo drive in our. . . " Or if the customer is back for a second visit:

"Let's see if I can't get my guys to give you more for your trade, " or "The boss is in a good mood today. Maybe we can get him to bend a little more. "

Your countertactic
Be aware that most car salespeople are not in business to make this or any other day "your lucky day." Unless you have a truly unusual car, the chances of a salesperson having a legitimate buyer are akin to the odds of winning the lottery.



Time Pressure
When it gets down to the wire, you'd be amazed at how many contests, sales bargains, and "one time only prices" come out of the woodwork as an enticement to make you commit to buying a car. Sometimes salespeople will suggest that the prices are going up next week-often they are.

Your countertactic
Don't be taken in by any time-pressure ploy. Even if what the salesperson says is legitimate, you should never make a purchase decision in order to beat the clock.

Create Sense of Obligatiolt
Salespeople often try to make you feel obligated to them for the time they've spent selling you a car. It's almost as if you're an ingrate for not understanding that by having given freely of their time, you are somehow beholden to them.

Your countertactic
Have you ever been in sales and made a pitch for some business that you got because the prospect felt responsible for having taken up your time? Not likely. Remember, the only person you're obligated to is you.

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