Getting
your Car Ready to Sell
Amusing your Car
Assessing Your Evaluation
Look at your evaluation sheet. As you do, remember that as
"seller" you are now a "marketer." As
with anyone selling a product, you want to promote the product's
assets and minimize its drawbacks or weak points.
The assets, then, should be considered for mention in your
ad (more on that later). These are the points that you'll
want to be sure a potential buyer sees and is made aware of.
When it comes to the liabilities, you have a decision to make:
Is it worth the time and money investment to have them repaired?
Obviously, only you can make that decision. But to help you
in making that decision we offer the following for your consideration:
General
Appearance
Your car's general appearance may be the single most important
factor in selling your car. If it needs repairs, pulls to
the left, idles roughly, or has a hundred other problems,
you very well may never get a chance to explain the problems
or offer a price adjustment if the car is dirty or looks like
a teenager's bedroom. Even if you decide to sell it as is,
"as is" has to mean clean.
Every visible defect will weaken your negotiating position.
You'll have to decide whether the repairs are worth the investment.
Also, keep in mind that while some items may seem to be only
cosmetic, they may cause the car to fail state inspection.
For example, in some states a chipped windshield or a seriously
cracked glass in any of the windows will fail inspection.
Many windshield "stars," or chips, as they are called,
can be repaired inexpensively by a new special process. (Visit
an auto-parts store or look in your yellow pages under Auto
Repair-Glass.) Otherwise, a new windshield may be required,
and you should make note of the probable cost.
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Exterior
conditions
Rust If it is extensive, you are probably better off
leaving the exterior pretty much as is except for a
wash and wax. If body rust is minor and superficial,
you may want to consider applying touch-up paint or,
depending on the extent, a complete repaint. Be cautious
about where and how this is done because, unless it
is done carefully, the repaint will raise "What
is this hiding?" questions in the mind of the buyer.
Here again, you've got to calculate cost vs. possible
return.
Paint If the paint is dull but not
badly scratched, dented, nicked, etc., a good wash and
wax will restore its luster and sales appeal. Small
blemishes which are rust free are probably better left
alone. Whatever touch-up work you do, do it before waxing
because paint will not adhere well to a newly waxed
surface.
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Amusing
your Car
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