The test drive | To lease or not to lease | Understanding how
Car Information
     
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Negotiating techniques
Pre shopping preparation
Preshopping prepration
Putting price on your car
Selling strategise 
Shopping for your vehicle
Modular Engine Parts
Six different buying services
Advertising
Alternate buying strategies
 
 
 
 

If You Know Their Rules ...
You Can Play Their Games

On a demo drive the good salesperson will drive first. After a few minutes he or she will pull over, stop the car, and invite you to change
places. At that time the salesperson will explain how to adjust the seat, headrest, steering wheel, temperature controls, and be sure that you're in a comfortable driving position.

During the demo drive you'll be taken on a route designed to show off the car's suspension, steering, and acceleration. In addition to talking about the attributes of the car, the professional will continue to "information gather" with questions like:

"How soon willl you be needing a car?"
"Is there anyone else who will be involved in the decision?"



If you answer "soon" and "your spouse," don't be surprised if the salesperson suggests that you take the opportunity now to show the vehicle t ;o the other person.

They will also ask if you're planning to trade in your current car, if you plan to finance, or are considering a lease. As we'll discuss in the strategy section, it may not be in your best interest to provide direct and definitive answers at this time. But don't hold it against a salesperson for asking. This is part of the qualifying process, and your answers provide them with the information they need to prepare themselves for the negotiation.

Trial Closes
Trial closes are questions designed to help the salesperson determine how close you are to making a purchase decision. While "trial closes" might take place anytime during the selling process, they are most often heard near the end of the demo drive. Trial closes are questions like:

"Do you feel this car meets your needs?"

"How do you. like this color?"

"When were you, thinking about taking delivery?"

"How do you plan to register this vehicle?"

The Close
Once back at the dealership, the salesperson will invite you to sit down at his or her desk. You will be asked if you have any questions. If you do, they'll be answered and then the salesperson will use any of several "closes" to ask for the order. Good sales training programs teach various types of closing techniques. The most popular is to simply take out a buyer's order and begin to write up the specifics of the deal. Once everything is on paper, the salesperson will ask for "your approval"-in writing-so that he or she can take your offer to management.

 

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