| If
You Know Their
Rules
...
You Can Play Their Games
At
this point, of course, price comes into the picture and the
negotiation begins. While it's true that your salesperson
would like to close the deal on your first visit (a "spot
delivery," it's called), professionals understand that
this is not always going to be the case, especially if they're
dealing with an educated auto buyer.
Let's assume you announce that you "want to think about
it" or that you "want your spouse or friend to see
the car." Most salespeople will assume that your real
intent is to shop another dealer to compare prices. Once they
know you're determined not to buy that day, they will give
you a packet of literature, make sure you have their business
card, and suggest that when you return the two of you can
settle on the final price. No professional is going to "put
You out on the street" with the final price offer that
you can use as leverage with another dealer.
Pre-Sale,
Follow-up
After you've left, the professional car salesperson will sit
down and write you a letter thanking you for coming in, suggesting
that he or she knows that you can get together on price, and
that if you'd like, the salesperson will be happy to bring
the car out to your office or house for another demo drive.
The letter arrives the next day and you're impressed. Who
wouldn't be? Here's someone who is really interested in earning
your business. Expect a phone call as well.
Making the Deal
Eventually you return to the dealership and negotiate a deal.
The good professional will always be just that-professional.
He or she does not want to give away the store, but at the
same time doesn't want to lose your business. When you finally
come to an agreement, the salesperson will put all the "give
and take" of the negotiation behind and extend a hand
congratulating you on your purchase.
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