| If
You Know Their
Rules
...
You Can Play Their Games
The
Delivery
The professional will make the delivery of your vehicle a
special event. When you arrive, your car, van, or pickup will
be sitting in a special place out front for everyone to see.
The interior and exterior will be spotless. When you enter
the dealership, your salesperson will be waiting, and immediately
you'll sense that he or she is just as excited about this
moment as you are. You'll go to the desk to complete the paperwork.
Really savvy professionals will even go so far as to clear
the top of their desks of everything but those papers and
booklets relating to your purchase. They want you to know
that nothing is going to distract them from giving you their
total attention.
Once the paperwork is done and you've handed over the check,
the salesperson will take you back to the service department
and introduce you to the service manager and, very possibly,
to the service writer who will be assigned to you. In good
dealerships these people will be genuinely happy to make your
acquaintance and welcome you to their family of customers.
Parenthetically,
the author has been in dealerships where the service department
is so much attuned to customer needs that customers will continue
to buy their cars from the dealership even if some other dealer
beats their price. There's an old saying in the car business:
"The first car is sold by the salespeople and the second
by the service people." Very true.
Anyway,
after you've met the service people, the professional will
take you out to your new vehicle. Don't be surprised to find
a small gift waiting for you. Some of the best professionals
we've known always have a bouquet of flowers for their female
customers. Key holders, document pouches, and the like are
all very common for men.
During the delivery you'll be given a complete "walk-around"
of the car. You'll be shown how to open the hood and check
the oil and transmission dipsticks, windshield wiper reservoir,
and where to find the fuse box.
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