If You Know Their Rules ...
You Can Play Their Games

Post-Sale, follow-up
Sometime within the next two days your salesperson will give you a call to ask if everything is okay and to inquire if you have questions. The smart professional will use this opportunity to set up an appointment for your first service.

Sometime during the first week a letter will arrive from the salesperson formally thanking you for your business and suggesting that if you were happy with the purchase experience and know of anyone in the market for a car, an introduction would be greatly appreciated. This is where the professional's approach begins to pay off. If he or she has really managed to lay the groundwork for a long-term relationship, your endorsement of that performance to friends will, on average, generate three additional customers for that salesperson.

When you arrive for your first service, your salesperson will be there to greet you and reintroduce you to your service writer. The professional will make it clear that he or she is always a phone call away if ever you have questions. On the anniversary of the purchase, you'll get an anniversary card from your salesperson..