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5. Me Informed Auto Buyer
The Six Kinds of Buyers

Salespeople identify essentially five different types of buyers. We are adding a sixth buyer type to the list.

1. Cash buyers. These are people who pay cash for the vehicle. (Dealers would prefer that you not pay cash. They make more money if you finance.)

2. Difference buyers. These are people who are primarily interested in the difference between the amount the dealer will give them for their trade-in and the price of the new car.

3. Allowance Buyers. These people are mostly concerned with what the dealership will allow on their trade. Because the allowance often appears to be a "good price for the trade," buyers never know what their car is really worth or how much, if any, discount they're getting.