|
|
 |
|
Let
the selling Begin!
Whew They call
Ask yourself this: If you were to call on a car, what would
you like to hear? Probably a friendly, honest-sounding voice
on the other end of the line. Remember, as a seller, first
impressions-even phone first impressions-are important.
Here
are some tips:
-
Be enthusiastic but not overly so. You don't want to create
the impression that this is the first and only call you've
had-even if it is.
-
Create
the impression that you want to be open and helpful in
answering the caller's questions.
-
Create
the feeling that while you want to sell the car, you're
not really in a hurry. Any sign of overanxiousness gives
the caller the sense that he or she can buy your car at
a price well below what you've advertised.
-
Remember
who's in control. You are. While you want to be accommodating,
you should decide when and where the car can be seen.
Make specific appointments. You don't want to have the
person tell you, "I'll be over sometime on Saturday."
Make a specific time. You don't want several people arriving
on top of each other.
-
Answer
their questions forthrightly. Look at the list of questions
that appear in Chapter 2 of the "About Buying Used
Cars" segment of this book. That will give you some
idea of what the more knowledgeable buyers might ask.
Chances are, typical potential buyers will want to know:
|
-
Have
you had any problems with it?
-
How
long have you had it and are you the first owner?
-
Has
the car been in an accident?
-
Is
it in good condition and does it run well?
And, of course, you'll get a question about the
price. Is it firm? Will you negotiate?
And
so forth. Remember what your objective is: You want
real buyers with real money to come look at your car.
At the same time, while you know that they expect to
negotiate, don't give them the impression that you're
ready to roll over for whatever they offer.
|
 |
the
selling Begin
1 | 2
| 3 | 4
| 5 | 6
| 7 | 8
| 9 | 10
| 11
|
|
|
|
