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Let
the selling Begin!
Make Man Offer first
Never drop your price before they make their first offer.
Good negotiators will try to get you to reduce your price
before they offer theirs. One of the tactics of a good negotiator
is to know how to deflect questions about "dropping the
price."
PROSPECT: What are you looking to get?
You: I'm looking to get (quote the asking price).
PROSPECT: Are you willing to negotiate?
You: You're certainly free to make an offer.
PROSPECT: What's the least you'll accept?
You: That depends on what you're prepared to offer.
PROSPECT: Are you flexible on the price?
You: You're certainly free to make an offer.
PROSPECT: What other offers have you had?
You: Several. But please feel free to make yours.
Sell
the Value
Be ready to increase the perceived value of your car. If you've
gotten a professional mechanic's inspection and it shows that
your car is in excellent shape, you might want to reveal this
fact during the negotiation as a means of demonstrating to
the buyer the car is really worth your asking price. On the
other hand, you might want to use it earlier in the process
to establish your candor and to help support the value and
condition of the car.
Create Competition
One of the things that used-car salespeople try to do is create
a sense of urgency by telling you that someone else is interested
in the car and that another potential buyer plans to return
within the hour . . . "so if you are really interested
in this car, give me a deposit so I can hold it for ,you.
" Sometimes car salespeople lack subtlety and you can
see right through their ploy. You, on the other hand, can
accomplish the same thing without being quite so obvious.
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