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Let the selling Begin!

Make Man Offer first
Never drop your price before they make their first offer. Good negotiators will try to get you to reduce your price before they offer theirs. One of the tactics of a good negotiator is to know how to deflect questions about "dropping the price."

PROSPECT: What are you looking to get?
You: I'm looking to get (quote the asking price).
PROSPECT: Are you willing to negotiate?
You: You're certainly free to make an offer.
PROSPECT: What's the least you'll accept?
You: That depends on what you're prepared to offer.
PROSPECT: Are you flexible on the price?
You: You're certainly free to make an offer.
PROSPECT: What other offers have you had?
You: Several. But please feel free to make yours.



Sell the Value
Be ready to increase the perceived value of your car. If you've gotten a professional mechanic's inspection and it shows that your car is in excellent shape, you might want to reveal this fact during the negotiation as a means of demonstrating to the buyer the car is really worth your asking price. On the other hand, you might want to use it earlier in the process to establish your candor and to help support the value and condition of the car.

Create Competition
One of the things that used-car salespeople try to do is create a sense of urgency by telling you that someone else is interested in the car and that another potential buyer plans to return within the hour . . . "so if you are really interested in this car, give me a deposit so I can hold it for ,you. " Sometimes car salespeople lack subtlety and you can see right through their ploy. You, on the other hand, can accomplish the same thing without being quite so obvious.

 

The ploy is ingeniously simple: Call them by the wrong name. If a person has come back for a second look, greet them warmly. But if their name is Brown, say: "I'm glad you came back, Mr. Jones. "
When he corrects you, act embarrassed and apologize: "I'm sorry, I just got off the phone with Mr. Jones. It's amazing what a single ad will do. "

Or you can say: "I'm sorry, I got mixed up. Brown is coming at three. " Then totally change the subject. The message that there is someone else interested in the car will have gotten through more effectively than if you had said: "Someone else is interested in the car. "

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