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Negotiating techniques
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If You Know Their Rules ...
You Can Play Their Games

During The Negotiation – Tips

  1. Make up your mind to be pleasant, friendly, and uncombative. It is very hard for a salesperson to negotiate with a nice person who simply refuses to be "bumped."
  2. Never let the seller know exactly what you're thinking. The only time you want to appear to reveal your true feelings is when it comes to pointing out flaws or problems in the seller's car. Consult the ploys and countertactics in "About Buying New Cars."


3. Never divulge what you're really willing to pay. If you are on a dealer's lot, one of the first questions the salesperson will ask is: "What are you looking to spend?" If you have not as yet settled on a car and are "just looking," you might find it to your advantage to give the salesperson a price range. However, offer a price range that is twenty to thirty percent higher than your actual target price. The reason is because any car the salesperson shows you is going to be priced about twenty to thirty percent above what the dealer is willing to take.

4. Always be ready to walk away. Be nice. Be polite. In fact, if you're up to it, feign some personal pain that you were unable to make the deal. As you walk away, walk slowly. If you're in a dealership, take your time getting off the lot. Chances are the salesperson will make one last attempt to reach an agreeable price. Remember, no dealer and no private buyer wants to see someone who has the money and is ready to buy today walk away from a possible sale.

 

Other Negotiation Strategies

The Negative Walk-around
One effective technique to use early in the buying process is called the "negative walk-around." This is a technique in which you casually mention every flaw you find. If you see a paint chip, look at it closely, touch it, and be sure that the seller sees that you've noticed. A simple "Hmmmmm, " or "Too bad!" or "What happened here?" will make it clear to the buyer that you've noticed the flaw and signal that you are going to be looking for a reduction in the asking price.

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