Their Selling Strategies - How the salesperson Works

The Steps of the Sale and Controlling the Customer
Earlier, we took you through the steps of the sale and showed you what it would be like to deal with a truly professional salesperson. One who, while trying to make a profit, is also intent on making you a truly satisfied customer. We're going to go through the steps of the sale again, but this time we're going to help you understand some of the strategies, tactics, and ploys that salespeople use to control you and the selling process. The intent is to show you what's going on behind that smiling face. As we explained earlier, there are eight basic steps to the sale.