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If
You Know Their Rules ...
You Can Play Their Games
How
do the experts rate it?
Take time to do some third-party research on the make and
model you'd like to buy. What do the car magazines say about
it? What kind of rating does it get from Consumer Reports?
What do current owners have to say? If you're concerned about
the safety performance of a particular model, you can contact
the Insurance Institute for Highway Safety, 1005 N. Glebe
Road, Arlington, VA 22201 (703-247-1500). They can provide
crash-test reports and cost-of-repair information. Keep in
mind that those vehicles with better safety records usually
have better insurance rates.
Twins
As you begin to consider various makes and models, keep in
mind that most American manufacturers offer what the industry
calls twins. What this means is that manufacturers will produce
two cars, give each a slightly different look, give each a
different name, but build them with essentially the same components.
For example, Mercury Sable is essentially the same as a Ford
Taurus. However, the Sable will generally run anywhere from
$500 to $1,000 more for essentially the same car.
General
Motors also produces twins. If you look closely at the Oldsmobiles
and Buicks and compare them to Pontiacs and Chevrolets, you'll
see that their primary difference can be found in some front
and back styling variations and levels of interior trim. A
number of years ago somebody at General Motors decided to
display the full line of the cars at the General Motors building
in New York. And because it was the Christmas season they
thought it would be nice to have all the cars in white. What
no one realized, until it was too late, is that the basic
similarity of the cars made even more similar with the common
color pointed out an unassailable fact: The primary difference
between a Buick, Oldsmobile, Pontiac, and Chevrolet lies not
in the styling, but in the price tags.
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When
it comes to imports, twins are not as common. Usually
Hondas, BMWs, Audis, Jaguars, and Mercedes are one of
a kind. However, there are a few foreign cars that are
marketed under domestic nameplates. You'll find, for
example, that a Chevy Nova is basically a Toyota Corolla
assembled in California. Plymouth Conquest is the same
as a Mitsubishi.
From
the manufacturers' perspectives building similar cars
and marketing them as separate models helps them offer
more selection without having to go to the expense of
building two different models. Obviously, this concept
is not unique to the car industry. The point we want
to make is that in some cases it is possible to save
money and get the benefits of a more expensive car or
truck by buying its less expensive twin.
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Pre-Shopping
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