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Putting
a Price On your Car
Make note of all that
the used-car dealer finds wrong with your car. Don't worry
that they'll tell you because they want to lower your price
expectations. Write this down, because you'll want to use
the information later.
Step 2. "Buy Your Car"
Let's say you have a 1992 Ford Taurus with AM/FM radio, air
conditioner, power seats, and power windows. The car has 47,000
miles on it, and it's in pretty good condition. Get on the
phone and begin to call the used-car operations of your local
Ford dealers as well as several independent lots. Ask for
a salesperson and say something like the following:
"I'm
in the market for a used car, and I would like a, Ford Taurus.
Probably a '92 would be in mg price range. I'd like it to
have an AM/FM radio and air-conditioning. And if it had some
other options like power seats and windows that would be great.
" At that point ... stop. Let the used-car salesperson
respond.
"What
are you looking to spend?" will almost certainly be their
response.
"Well, it all depends on the condition of the car. Have
you got any '9,2's on your lot?"
At that point he or she will go get their inventory book and
begin to look for a '92 Taurus. As they scan their inventory,
you might expect to hear questions like: "How soon are
you. looking to buy?" "Have you been shopping?"
Tell them you're in the market now and that, no, you thought
that before you ran all over town, you'd begin with the phone
and that this is the first place you've called. Always tell
them they are the first place you've called. It, creates a
false sense of security, and they will work a little harder,
thinking that you're a virgin prospect.
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